Are you familiar with the concept of the eternal return? It can be easily summed up with the line: “All of this has happened before, and all this will happen again.”

References to the eternal return have been traced back to ancient Indian and Egyptian philosophy. It was discussed by Pythagoreans, Stoics, Christians, Jews, and modern philosophers (Nietzsche included) alike. Are coolhunters exempt from those who can benefit from the concept? Absolutely not!

One often hears about fashions, lifestyle movements, and designs “making a comeback.” Understanding that all things run in cycles is key if you want to be a successful trend spotter.

For this reason, history buffs make excellent coolhunters, and if you’d like to up your iCoolhunt game, consider reviewing trends, movements, and fads of the past. You’ll be surprised to find styles and concepts that are uncannily similar to vogue contemporary movements- as well as ofthe- moment fads that are a throwback to the days of yore. Before long, you’ll be able to notice rekindling movements well before they hit the mainstream.

For your next coolhunting mission, consider, then, visiting a history museum instead of the hottest club. Chat up your local librarian instead of the local hipster. And pass up the latest near-future novel for some good old-fashioned historical fiction. You’ll be surprised by the wealth of coolhunting knowledge a bit of perspective can give you!

by Simone Smith http://www.harukosama.com/