Are you a fan of coolhunting? So much so that it’s not enough to scour the streets for the latest, most elusive trends? If that’s the case, you might enjoy unwinding after a good day’s hunt with some engrossing, classic coolhunting fiction.

If you want to read one of the most influential coolhunting novels out there, look no further than Pattern Recognition by William Gibson. Just as Gibson influenced the way society perceived the cyberpunk genre with his 1984 classic Neuromancer, he changed the manner in which the coolhunting world came to be viewed with this first installment of the Bigend series.

Pattern Recognition traces the curious, twisting adventure of one Cayce Pollard, a uniquely sensitive coolhunter who finds herself searching for the creator of a mysterious series of mysterious, anonymous online video clips referred to as “the footage.” Spook Country and Zero History, the two subsequent novels in the series, trace odd trends and the pursuit thereof in increasingly intriguing and oblique manners.

William Gibson’s attention to detail and insightful perspective on the world of trend spotting (not to mention a whole slew of other cutting edge movements) is sure to delight any amateur, professional, or even armchair coolhunter.

For a more brief and straightforward (but equally entertaining) read, coolhunting fans might also enjoy So Yesterday, a 2004 novel by Scott Westerfeld. This fun bit of teen fiction is a lightening fast read that offers both a fun peek into the more corporate side of coolhunting, as well as the way in which various trends are both harnessed by- and marketed to- youth.

by Simone Smith http://www.harukosama.com/